SOME
We aim to produce honest products that keep their promises in daily life. Our designs need to be honest about their buying price and quality. This may seem obvious but the real challenge lies in achieving this while maintaining a high level of comfort, innovation and respect for nature. Our products need to provide the user with a certain
sense of ease and joy, the’ soft values’ as we like to call them. These values symbolize an invisible yet very present product quality. It’s about feeling or experiencing a 3 dimensional entity. The extended functionality of the Beachbuddy for example or the way some of our products are hand woven gives those products an extra dimension. It creates a rather unexpected element of surprise that has the potential to improve our quality of living.
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